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Last Updated: 3 October 2026
These Terms and Conditions (“Terms”) govern the use of the TOWNWAY marketplace, website, mobile applications, seller services and related services.
By registering, accessing, selling through, purchasing through or otherwise using TOWNWAY, you agree to comply with these Terms and the applicable policies published by TOWNWAY.
TOWNWAY is an online marketplace that enables participating sellers to offer products to customers through the TOWNWAY platform.
Products available on TOWNWAY may be offered by independent sellers registered with TOWNWAY.
TOWNWAY may facilitate services including:
Product discovery and listing
Order processing
Payment processing
Seller management
Customer support
Delivery coordination
Logistics integration
Returns and refunds
Promotional and marketplace services
Other related marketplace services
Where applicable, the seller responsible for a product or order may be identified through the product, seller or order information displayed on TOWNWAY.
For these Terms:
TOWNWAY / We / Us / Our means TOWNWAY, operator of www.townway.in and associated TOWNWAY applications and services.
Seller / Vendor means an independent business, merchant, manufacturer, distributor, wholesaler, retailer or other eligible entity offering products through TOWNWAY.
Customer / User / You / Your means a person accessing or using TOWNWAY or purchasing products through the platform.
Platform means the TOWNWAY website, mobile applications, seller panel and other TOWNWAY digital services.
Seller Account means the account provided to an approved seller for managing products, inventory, orders, payments and other marketplace activities.
Product means any product or item listed or offered for sale through TOWNWAY.
Order means a customer's request to purchase one or more products through TOWNWAY.
Services means the marketplace and related services provided or facilitated by TOWNWAY.
A seller wishing to sell through TOWNWAY must complete the applicable seller registration and verification process.
The seller must provide accurate, complete and current information requested by TOWNWAY.
Depending on the seller's business and products, information may include:
Legal or business name
Business address
Contact details
PAN
GSTIN, where applicable
Bank account information
Business registration information
Tax information
Licences or registrations required for particular product categories
Manufacturer, distributor or authorization information
Identity and address verification
Customer-care and grievance contact information
TOWNWAY may request supporting documents to verify information supplied by a seller.
Providing false, misleading, incomplete, forged or unauthorized documents may result in rejection, restriction or suspension of the seller account.
By registering as a seller and accepting these Terms electronically, the seller agrees to these Terms together with any seller-specific commercial terms, policies, fee schedules or agreements accepted through TOWNWAY.
A seller operates as an independent business.
Nothing in these Terms creates an employer-employee relationship, partnership, franchise, joint venture or agency relationship between TOWNWAY and a seller unless specifically agreed in writing.
The seller remains responsible for its business, products and compliance obligations.
The seller is responsible for maintaining the security and confidentiality of its seller account, password, OTP, devices and other account credentials.
The seller must ensure that persons accessing the seller account are properly authorized.
The seller must immediately notify TOWNWAY if it suspects:
Unauthorized account access
Credential theft
Fraudulent activity
Unauthorized orders
Unauthorized changes to bank or business information
Activities carried out through a seller account may be treated as authorized activities unless TOWNWAY has been notified of unauthorized access.
Seller information supplied to TOWNWAY must remain accurate and current.
A seller must update TOWNWAY when there are material changes to information such as:
Business name
Business ownership
Address
Mobile number
Email address
Bank account
GST registration
PAN information
Required licences
Seller grievance contact
Business operations
TOWNWAY may temporarily restrict certain seller functions while material account changes are being verified.
Every seller is responsible for ensuring that its business and products comply with applicable Indian laws.
Where applicable, sellers must obtain and maintain relevant registrations, licences, permissions and approvals.
Depending on the products being sold, these may include requirements relating to taxation, food safety, packaged commodities, consumer protection, intellectual property, product safety or other applicable regulations.
TOWNWAY may request evidence of applicable registrations or licences.
Sellers are responsible for the accuracy of information submitted for products offered through TOWNWAY.
Product information must not be false, deceptive or misleading.
Where applicable, sellers should provide accurate information including:
Product name
Description
Images
Brand
Manufacturer
Importer information
Country of origin
Size
Weight
Quantity
Specifications
Colour or variant
MRP
Selling price
Applicable taxes
Stock availability
Warranty information
Expiry or best-before information
Return eligibility
Mandatory statutory declarations
Other information required by law
TOWNWAY may review, correct, restrict, reject or remove listings that do not comply with marketplace requirements or applicable laws.
Product images must reasonably represent the actual product being offered.
Sellers must not intentionally:
Upload misleading images
Misrepresent quantity or size
Display another brand's product as their own
Hide important product characteristics
Make false performance claims
Advertise features that the product does not contain
Misrepresent used, refurbished or damaged goods as new
Advertisements and promotional information relating to products should be consistent with the actual characteristics of the products.
Sellers may only list products they are legally permitted to sell.
Counterfeit, fake, pirated, stolen, unlawfully imported or unauthorized products are prohibited.
Where reasonably required, TOWNWAY may request documents establishing product authenticity or authorization.
Repeated authenticity complaints may result in restriction or suspension of the seller account.
Sellers are responsible for maintaining accurate product prices.
Prices must comply with applicable pricing, taxation and consumer-protection requirements.
Where applicable, the customer must be informed of compulsory charges before completing a purchase.
A seller must not intentionally display an artificially low or misleading price and subsequently require the customer to pay undisclosed charges outside TOWNWAY.
TOWNWAY may restrict listings containing obvious pricing errors.
Where sellers participate in TOWNWAY promotions, discount programs, coupons or campaigns, the applicable promotional conditions will apply.
Sellers must ensure that promotional prices and claims are genuine and accurately represented.
TOWNWAY may discontinue or correct a promotion affected by technical errors, fraud, incorrect pricing or misuse.
Sellers are responsible for maintaining reasonably accurate inventory information.
Products shown as available should ordinarily be capable of being fulfilled.
A seller should update stock promptly when a product becomes unavailable.
Repeated cancellations caused by inaccurate stock information may result in listing restrictions or other account measures.
Where TOWNWAY provides sellers with controls for choosing serviceable areas, states, locations or PIN codes, sellers are responsible for maintaining those settings accurately.
Product visibility does not necessarily mean that delivery or ordering is available to every customer location.
TOWNWAY may prevent checkout where a seller or delivery service does not support the customer's delivery location.
When an order is received, the seller must process it within the applicable processing period.
The seller is responsible for:
Checking product availability
Preparing the correct product
Ensuring correct quantity
Using appropriate packaging
Providing applicable invoice information
Making the order ready for delivery or collection
Updating relevant order status where required
Sellers should avoid unnecessary order cancellations.
A seller may cancel an order where fulfilment is genuinely not possible, including circumstances such as:
Product unavailability
Product damage
Incorrect inventory information
Legal restrictions
Technical errors
Other legitimate fulfilment issues
TOWNWAY may review repeated or excessive seller cancellations.
Appropriate account measures may be applied where repeated seller cancellations materially affect customers or marketplace operations.
Sellers must use packaging reasonably suitable for protecting products during handling and transportation.
Packaging should comply with applicable legal, safety and product-specific requirements.
Where required, fragile, liquid, food, electrical or other sensitive products should receive suitable protective packaging.
The seller may be responsible for losses arising directly from materially inadequate packaging.
Depending on the applicable order, delivery may be:
Arranged by the seller
Coordinated by TOWNWAY
Fulfilled through TOWNWAY delivery services
Fulfilled through approved third-party logistics providers
Collected by the customer where such functionality is offered
Sellers must cooperate with applicable pickup and delivery requirements.
TOWNWAY does not guarantee that a specific logistics provider will always be available.
Where Cash on Delivery (“COD”) is available and enabled for a seller or product, the seller agrees to comply with the applicable COD procedures.
COD availability may depend on:
Product category
Customer location
Order value
Delivery provider
Seller settings
Risk controls
Other marketplace conditions
TOWNWAY may restrict COD where reasonably required for fraud prevention, operational or payment-risk reasons.
TOWNWAY may charge sellers applicable marketplace fees.
Depending on the seller, service or program, such charges may include:
Commission
Subscription fees
Logistics charges
Payment processing charges
Promotional service charges
Optional service fees
Other mutually agreed charges
Applicable commercial terms will be communicated through the seller agreement, seller panel, fee schedule or other applicable communication.
TOWNWAY will not intentionally impose undisclosed seller charges.
Amounts collected for seller orders may be processed through TOWNWAY or authorized payment providers.
Seller settlements may be calculated after applicable adjustments including:
Marketplace commission
Applicable taxes
Statutory deductions
Refunds
Returns
Customer cancellations
Chargebacks
Logistics charges
Approved service charges
Other adjustments permitted by the seller agreement
Settlement information may be made available through the seller account where supported.
TOWNWAY may temporarily hold or adjust seller settlements where reasonably necessary because of:
Customer disputes
Returns or refunds
Payment chargebacks
Suspected fraud
Duplicate transactions
Incorrect settlement
Legal or regulatory requirements
Seller account investigation
Negative seller account balance
Other legitimate payment risks
Amounts will be released or adjusted after the relevant matter is resolved, subject to applicable law and payment-provider timelines.
Sellers are responsible for their own tax obligations arising from sales through TOWNWAY.
Where GST or other taxes apply, the seller is responsible for providing the required tax information and complying with applicable invoicing requirements.
TOWNWAY may make deductions or collect amounts where required by applicable tax laws.
Seller, tax and product information appearing on invoices must be accurate.
Sellers must comply with the applicable TOWNWAY:
Cancellation Policy
Return Policy
Refund Policy
Replacement Policy, where applicable
A seller must not improperly refuse an eligible return or refund.
Subject to applicable law, a seller must appropriately address situations where products are:
Defective
Damaged
Spurious or counterfeit
Materially different from their description
Missing important advertised characteristics
Incorrectly supplied
Otherwise eligible for return or refund under applicable law or TOWNWAY policy
For products with lawful return restrictions because of hygiene, perishability, safety or similar considerations, those restrictions should be clearly communicated before purchase.
Where the seller or manufacturer provides a warranty, the seller must accurately communicate the applicable warranty terms.
A seller must not advertise a warranty that does not exist.
Manufacturer warranties remain subject to the manufacturer's applicable conditions.
Sellers must not offer unlawful, counterfeit, unsafe or prohibited products through TOWNWAY.
TOWNWAY may restrict categories or individual products based on:
Applicable laws
Safety requirements
Payment-provider restrictions
Logistics restrictions
Marketplace requirements
Regulatory requirements
TOWNWAY may remove a prohibited product without prior notice where reasonably necessary.
Sellers must promptly notify TOWNWAY when they become aware of a material safety issue or official recall affecting products offered through TOWNWAY.
TOWNWAY may suspend the affected listings and contact customers where reasonably required.
Customer information obtained through TOWNWAY may only be used by sellers for legitimate purposes connected with:
Processing the customer's order
Delivery
Returns
Refunds
Warranty support
Customer support
Other purposes permitted by law
Sellers must not improperly sell, disclose, harvest or misuse customer personal information.
Sellers may contact customers where reasonably necessary for fulfilment or support of a TOWNWAY transaction.
Sellers must not use customer contact information obtained through TOWNWAY for unauthorized spam, harassment or unrelated marketing.
A seller must not:
Pretend to be a customer
Submit fake reviews
Purchase fake ratings
Manipulate reviews
Threaten customers regarding reviews
Offer improper incentives specifically in exchange for false positive reviews
Intentionally submit false reviews against competing sellers
TOWNWAY may remove reviews or related activity where manipulation is reasonably identified.
By submitting product images, descriptions, trademarks, promotional materials or other seller content, the seller confirms that it has the necessary rights to use and submit that content.
The seller grants TOWNWAY a non-exclusive right to display, reproduce, format and use such content for operating and promoting the marketplace and the seller's products.
Ownership of the seller's underlying intellectual property remains with the seller or applicable rights holder.
Sellers must respect copyrights, trademarks, patents, designs and other intellectual-property rights belonging to third parties.
TOWNWAY may remove content or products where a legitimate intellectual-property complaint is received.
Repeated infringement may result in seller restrictions or account termination.
Where required under applicable law, a seller must maintain appropriate customer-grievance arrangements and provide TOWNWAY with relevant grievance contact details.
Applicable consumer complaints should be acknowledged and resolved within the timelines prescribed by applicable law.
Sellers must reasonably cooperate with TOWNWAY in resolving customer complaints relating to their products.
TOWNWAY may consider marketplace performance indicators including:
Order acceptance
Order cancellations
Fulfilment delays
Return rates
Customer complaints
Product authenticity complaints
Listing accuracy
Delivery performance
Policy violations
Performance information may be used to protect customers and maintain marketplace quality.
TOWNWAY may restrict, suspend or terminate seller access where reasonably necessary because of matters including:
Fraud
Counterfeit products
Misleading listings
Illegal products
Repeated serious customer complaints
Intellectual-property violations
Misuse of customer information
Manipulation of orders or reviews
Non-payment of amounts properly due
Security concerns
Violation of applicable laws
Material breach of these Terms
Where reasonably possible and legally appropriate, TOWNWAY may provide information regarding the reason for significant seller-account action.
A seller may request closure of its seller account subject to:
Pending orders
Returns
Refunds
Customer disputes
Outstanding seller balances
Settlement reconciliation
Other continuing obligations
Closing a seller account does not remove obligations arising from transactions completed before closure.
Each seller remains responsible for the products it offers, including their:
Legality
Authenticity
Quality
Safety
Pricing
Product information
Required licences
Applicable taxes
Warranty obligations
Fulfilment obligations
TOWNWAY's review or approval of a product listing does not transfer these seller responsibilities to TOWNWAY.
Customers agree to use TOWNWAY only for lawful purposes.
Customers must not:
Violate applicable laws
Provide false or misleading information
Attempt unauthorized access to TOWNWAY systems
Interfere with platform security
Conduct fraudulent transactions
Abuse sellers, delivery personnel or support representatives
Infringe the rights of TOWNWAY, sellers or third parties
TOWNWAY may restrict access where misuse, fraud, security concerns or material violations are identified.
Certain TOWNWAY services may require account registration or verification through a mobile number, email address or other information.
Customers are responsible for providing accurate information and maintaining the confidentiality of their account credentials.
Customers should immediately notify TOWNWAY if unauthorized access to their account is suspected.
TOWNWAY provides a marketplace through which participating sellers can offer products to customers.
Unless explicitly stated otherwise, sellers are independent businesses.
The applicable seller may be displayed through product, seller, invoice or order information.
TOWNWAY and participating sellers make reasonable efforts to provide accurate:
Product descriptions
Images
Specifications
Prices
Stock information
Delivery information
Warranty information
Actual product appearance or colour may vary slightly because of photography, lighting, screen settings, packaging revisions or manufacturer changes.
Material differences affecting the product will be handled in accordance with applicable TOWNWAY policies.
Product prices are displayed in Indian Rupees (INR) unless otherwise stated.
The applicable product price will be displayed before the customer confirms the order.
Applicable taxes, delivery charges and other compulsory charges, where applicable, will be disclosed during the ordering or checkout process.
TOWNWAY does not require customers to pay undisclosed charges after an order has been confirmed.
Availability displayed through TOWNWAY is based on seller and inventory information available to the platform.
In exceptional circumstances, a product may become unavailable after an order is placed.
If a prepaid order cannot be fulfilled because the product is unavailable, the applicable refund will be processed according to the TOWNWAY Refund Policy and payment-provider processing timelines.
Placing an order represents the customer's request to purchase the selected product.
An order may be confirmed after validation of matters including:
Product availability
Delivery availability
Customer information
Applicable payment
Fraud or security checks
Order confirmation does not override applicable law or these Terms.
TOWNWAY or the relevant seller may cancel an order where reasonably necessary, including circumstances involving:
Product unavailability
Incorrect delivery information
Suspected fraudulent transactions
Technical errors
Genuine pricing errors
Products that cannot legally be supplied
Delivery limitations
Where a prepaid order is cancelled after successful payment, the applicable refund will be processed according to the Refund Policy.
Customers may cancel eligible orders subject to the applicable TOWNWAY Cancellation Policy.
Cancellation eligibility may depend on the order's processing, preparation, dispatch or delivery status.
Available payment methods will be displayed during checkout.
Depending on availability, payment options may include:
UPI
Cards
Other electronic payment methods
Cash on Delivery
Other approved methods made available through TOWNWAY
Electronic payments may be processed through authorized third-party payment providers.
Customers should make payments only through payment methods officially presented by TOWNWAY.
TOWNWAY may use authorized payment-service providers to process transactions.
Customers should never disclose OTPs, passwords or other confidential authentication information to unauthorized persons.
Transactions suspected to be fraudulent may be delayed, cancelled or investigated.
Shipping and delivery are governed by the applicable TOWNWAY Shipping Policy.
Depending on the order, delivery may be fulfilled or coordinated by:
The seller
TOWNWAY
TOWNWAY delivery services
Approved third-party logistics providers
Estimated delivery information will be communicated where available.
Actual delivery time may vary because of:
Customer location
Seller preparation time
Carrier operations
Weather
Public holidays
Operational disruptions
Events outside reasonable control
Customers are responsible for providing accurate delivery information.
Customers should ensure that:
The delivery address is correct
Contact information is current
An authorized person is available to receive the order where required
COD payment is available where COD was selected
Repeated intentional refusal of legitimate COD orders or fraudulent ordering activity may result in account restrictions.
Cancellation, return and refund eligibility is governed by the applicable:
Cancellation Policy
Return Policy
Refund Policy
Different products may have different return eligibility depending on factors including:
Hygiene
Perishability
Safety
Product condition
Customized nature
Regulatory restrictions
Other applicable considerations
Where a product is non-returnable, the applicable restriction should be communicated before purchase.
Nothing in the policies is intended to restrict rights that cannot legally be excluded.
Where a refund is approved, TOWNWAY will initiate or facilitate the applicable refund through the relevant payment process.
The time required for the refunded amount to appear may depend on the bank, card network, UPI provider, payment gateway or other financial institution.
Manufacturer or seller warranties, where applicable, are subject to the warranty terms provided with or for the relevant product.
TOWNWAY does not independently provide a manufacturer warranty unless explicitly stated.
Customers should review applicable warranty information before purchase.
Invoices or order documents may be provided electronically or with the delivered product, as applicable.
Seller, product and applicable tax information may appear on invoices in accordance with applicable requirements.
Customers may be permitted to submit:
Reviews
Ratings
Comments
Product photographs
Other marketplace content
By submitting content, the customer confirms that the content:
Reflects a legitimate experience or opinion
Is not knowingly false
Is not unlawful or abusive
Does not infringe another person's intellectual-property or privacy rights
TOWNWAY may moderate or remove content that violates these requirements.
The customer grants TOWNWAY a non-exclusive right to display and use submitted content in connection with the marketplace and its services.
Unless otherwise stated, the TOWNWAY name, logo, software, website design and content created by TOWNWAY are owned by or licensed to TOWNWAY.
Users and sellers may not reproduce, sell, sublicense or commercially exploit TOWNWAY intellectual property without authorization.
Third-party trademarks and product names remain the property of their respective owners.
Displaying a third-party brand on TOWNWAY does not by itself imply a partnership, authorization or endorsement by that brand.
Sellers and customers must not use TOWNWAY to engage in:
Fraud
Unlawful activity
Misrepresentation
Counterfeit trade
Unauthorized system access
Malicious software activity
Payment manipulation
Review manipulation
Abuse or harassment
Intellectual-property infringement
Other activities prohibited by applicable law
TOWNWAY may investigate and restrict suspected violations.
TOWNWAY may use third-party service providers for services including:
Payments
Logistics
Maps
Communications
Analytics
Cloud services
Technology services
Third-party services may also be governed by the respective provider's terms and privacy practices.
TOWNWAY may provide links to third-party websites or services.
Providing such links does not automatically constitute endorsement of the third party.
TOWNWAY is not responsible for third-party website content or independent practices.
Personal information is collected, used, stored and processed in accordance with the TOWNWAY Privacy Policy and applicable law.
Sellers and customers should review the Privacy Policy for further information regarding personal information and privacy practices.
TOWNWAY may use cookies and similar technologies to:
Provide website functionality
Maintain user sessions
Remember preferences
Understand platform usage
Improve services
Support security
Measure platform performance
Additional information may be provided in the TOWNWAY Privacy Policy or Cookie Policy.
By registering or transacting through TOWNWAY, users may receive transactional communications relating to:
Account verification
Orders
Payments
Delivery
Returns
Refunds
Security
Seller operations
Customer support
Important service notices
Promotional communications will be handled according to applicable consent and communication requirements.
TOWNWAY aims to maintain reliable marketplace services.
However, uninterrupted or error-free service cannot be guaranteed.
Temporary interruptions may occur because of:
Maintenance
Technical issues
Network failures
Payment-provider failures
Logistics systems
Third-party services
Security incidents
Events outside reasonable control
TOWNWAY may introduce, modify, suspend or discontinue platform functions from time to time.
Where reasonably necessary, TOWNWAY may also introduce new marketplace policies or operational requirements.
Material changes affecting contractual rights will be handled in accordance with applicable law.
TOWNWAY may use automated or manual systems to identify suspicious activities.
TOWNWAY may temporarily delay, restrict or investigate transactions where reasonably necessary to prevent fraud, abuse, unauthorized transactions or security threats.
Users may be asked to provide additional verification.
Nothing in these Terms excludes rights or liabilities that cannot legally be excluded under applicable Indian law.
Subject to applicable law, TOWNWAY will not be responsible for indirect or consequential losses resulting solely from circumstances reasonably outside TOWNWAY's control.
Nothing in these Terms is intended to restrict statutory consumer rights.
Subject to applicable law, a seller may be responsible for claims, losses or expenses arising from the seller's:
Illegal products
Counterfeit products
Intellectual-property infringement
Product-safety violations
False or misleading information
Tax non-compliance
Unauthorized use of customer information
Material breach of these Terms
This provision does not apply to the extent a claim was directly caused by TOWNWAY's own unlawful conduct.
TOWNWAY or a seller will not be treated as having failed to perform an obligation solely because performance was prevented by circumstances reasonably beyond its control, subject to applicable law.
Such circumstances may include natural disasters, severe weather, strikes, government restrictions, telecommunications failures, transport disruptions or other similar events.
TOWNWAY may update these Terms because of changes to:
Marketplace services
Business operations
Technology
Applicable laws
Regulatory requirements
Seller programs
Payment or logistics services
The latest version will be published on www.townway.in with an updated revision date.
Material changes will apply prospectively where required by applicable law.
If a provision of these Terms is determined to be invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.
Failure by TOWNWAY to enforce a provision on one occasion does not automatically constitute a permanent waiver of that provision.
These Terms shall be governed by the applicable laws of India.
Any dispute shall be handled in accordance with applicable Indian laws and legally applicable jurisdiction requirements.
For questions regarding accounts, products, orders, payments, deliveries, returns, refunds or these Terms, users may contact TOWNWAY through the contact information published on the platform.
Email: support@townway.in
Website: www.townway.in
Contact Page: www.townway.in/contacts
Sellers may also use the support facilities available through the TOWNWAY Seller Panel.
By accessing, registering with, selling through, ordering through or otherwise using TOWNWAY, the applicable seller or customer confirms that they have read and agree to these Terms together with the policies applicable to their use of the platform.
These Terms should be read together with the applicable TOWNWAY:
Privacy Policy
Shipping Policy
Cancellation Policy
Return Policy
Refund Policy
Seller Policies
Other policies displayed or accepted through the TOWNWAY platform.
